So many people are focused on SEO content. SEO consists of Web tools and content strategies designed to help your target audience find your site by using Internet search engines, such as Google, Yahoo, and Bing.

 

We want to remind you that your website content is paramount. Before you focus on anything beyond your website content, you have to make sure that everything is in line for the visitors that you are bringing to your site.

 

So, when focusing on your content, make sure you hit these key targets:

Educating is directed toward prospects at an earlier stage in the buying process. Educational content explains features, benefits, and concepts to those potentially new to the product. It can help earn prospects' trust and respect by providing them with useful information. It can also confuse and turn off a buyer who thought he knew what he wanted to buy; in this case, too much educational content can actually hurt sales.

Engaging involves getting site visitors to act (e.g., comment on a blog post, fill out a survey, take a demo, or, sign up for the company's newsletter). Engaging can be another useful tool in early-stage prospecting. It can also be a drain on the company's resources, attracting those without purchasing or influencing authority.

Selling involves clearly describing, packaging, and pricing products and services to make it easy for the qualified buyer to decide not if, but what he is going to buy.